This cigarette-package warning label is short, thoughtful, and completely backed by science.
Unfortunately, many Canadian women – statistically, 1 in 10 – ignore it and so much other health information, continuing to smoke when pregnant.
What can be done?
Corporate boards give CEOs bonuses when their companies are profitable. Governments (like Canada’s) award athletes with money when they win Olympic medals. Universities give scholarships for academic achievements. So, should we give financial incentives to pregnant women who stop smoking? A recently published British Medical Journal paper suggests that we should. And this controversial paper is the Reading of the Week. Continue reading