From the Editor
How do we get doctors to practice better medicine?
Here’s a simple idea: what if we send them a sternly written letter? In this week’s Reading, we consider a paper by Columbia University’s Adam Sacarny and his co-authors who did just that. Targeting primary care physicians who were heavily prescribing quetiapine (or Seroquel), they looked at the effects of letters written by government officials, comparing prescribing habits of these physicians with their peers. The result? In the new JAMA Psychiatry paper, they find that prescriptions of quetiapine dropped markedly.
A little nudge, better care?
The core of the idea is that a nudge – that is, the behavioural economic idea of a positive reinforcement and/or an indirect suggestion – can change outcomes. In this Reading, we consider doctors and nudges (and behavioural economics). We also look at a recent study on opioid prescribing, also involving letters.
DG


Many small pills, one big problem?
Finland’s Central Hospital: adequate architecture but good data
Tap water: A potential prevention for dementia if it has lithium in it?
Electroconvulsive therapy at Winwick Hospital in 1957: relevant then as now?
Sweden: elaborate welfare state, beautiful historic buildings, and – yes – rich databases
Yes, he has a plaid shirt, but should he be taking his prescription meds?
Anxiety treatment in the peds office: would Norman Rockwell approve?
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